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Engaging in betting activities, whether it's football, horse racing, snooker, or even slot machines, should certainly be an enjoyable pastime. However, for the majority, the end goal is often to turn a profit and augment their earnings. One surefire strategy to achieve this over the long haul is to always place wagers at optimal odds. As a simple rule of thumb, higher odds lead to larger returns on victorious bets.
Bookmakers don't all measure up when it comes to odds; some offer significantly larger odds compared to others. Our guide will spotlight which bookies are renowned for prime betting odds, discuss why securing the highest prices is crucial, and cover popular promotions like the Best Odds Guaranteed that can boost your winnings exponentially.
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Odds form the backbone of betting—dictating your potential returns and mirroring event probabilities. Simply put, the loftier the odds, the more lucrative the payout on a winning wager.
Securing the finest odds for your bets can provide several substantial benefits.
Here's the difference that seeking out the tops odds can make for your betting returns.
Imagine placing consistent daily bets for 100 days with a bookmaker you've trusted for ages.
Your bookmaker offers odds sitting at Evens (2.0) for every bet, with you wagering £20 each day.
50% of your 100 bets win at odds of Evens (2.0).
Meanwhile, your friend, more discerning, searches for better market deals on those very bets. They manage to discover bookmakers listing slightly enhanced odds of 2.3 per bet.
50% of their 100 bets win at odds of 2.3.
As can be seen, shopping for greater odds can significantly boost your winnings. Spread this over thousands of future bets, and the variance in returns is substantial. betting sites Several bookmakers shine for delivering consistently competitive odds across diverse sports landscapes. Below is a curated list of bookmakers known for superb odds — though it is important to remember that these bookmakers may not always feature the highest odds in every market every single time. Thus, having accounts with multiple bookies can open up a world of betting possibilities and odds choices.
Minimum deposit is required. Free Bets are credited as Bet Credits, available after settling eligible bets. Exclusions apply to minimum odds, bet types, and payment methods. Winnings don't include Bet Credits stakes. Registration required. Timeframes and T&Cs are applicable. GambleAware.org #ad
18+. Play Responsibly. Begins 00:01, 18.10.2022. £30 bonus. Exclusively for new clients. Minimum £10 stake on odds of 1/2 (1.5) or more in the sportsbook (excluding Virtual markets). Additional terms apply. #ad
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18+ If your initial bet is a Lucky 15 on Horse Racing, AK Bets will augment the return by 25% as a Free Bet, up to a £100 maximum. Only for new customers who register through our partner sites using promo code AKLUCKY100. T&Cs Apply. First bet as a 4+ Fold Football accumulator, AK Bets will enhance the initial bet's profit by 25% as a Free Bet, up to £100. New customers through partner sites using code AKFOOTBALL100. T&Cs Apply BeGambleAware #ad
New customers only. Within 7 days, place a qualifying bet of £10 at Evens (1/1) for 2 x £10 Free Bets (min odds of 2/1) & 2 x £10 Free Accas (trebles & upwards with minimum odds per line 1/2). Valid until 14/03/25 at 23:59. Not applicable to e-sports & non-UK/IE horse racing. Expires in 7 days. Limitations apply. Stake non-returnable. 18+. Full T&Cs apply. GambleAware.org #ad
Exclusively for newcomers. 18+, BeGambleAware.org. Minimum deposit of £10. For UK Customers Only. Place a £10+ wager on football with odds of 1/1 (2.00) or more to unlock free bets. Expiry 7 days post-registration. £10 Casino bonus credited the next business day post-registration. Casino bonus should be wagered 35x prior to withdrawals.
Best Odds Guaranteed—a prevalent promotion from numerous bookmakers, especially favored for horse and greyhound races. Although there’s been a drop-off in bookmakers offering BOG lately, some premier brands continue to provide it, making it worthwhile for those keen to maximize winnings.
When placing a bet on a horse or greyhound race, odds remain in flux until the race commences. Thus, betting at a set price and experiencing improved odds before the event could result in missing out on better payouts.
However, embracing Best Odds Guaranteed eliminates worry about missed opportunities for improved odds after placing your wager. If you lock in a price but the starting price (SP) climbs higher, your bookmaker pays out at the superior odds, covering both wins and each-way bets.
Picture this: you bet on a horse at 5/1 with a bookmaker who offers Best Odds Guaranteed.
. But when the race begins, if the horse's SP shoots up to 7/1, typically you’d be stuck with the 5/1 odds. Thanks to Best Odds Guaranteed, you’ll receive payout at the higher 7/1 odds should your horse come out victorious. bet365 Luckily, numerous reputable bookmakers extend the Best Odds Guaranteed, providing a slew of options to sift through. Prominent bookies leveraging BOG include Bet365,
, among several others. For a comprehensive list of BOG offering bookmakers, refer to the table further down the page. Virgin Bet , BetGoodwin and BetVictor While better prices are not an absolute when wagering with a bookmaker offering Best Odds Guaranteed, over time you’re still likely to enjoy augmented returns compared to betting without BOG.
Which Bookies Offer Best Odds Guaranteed?
You can see there's a strong selection of UK bookmakers offering Best Odds Guaranteed, with some covering a greater array of races. Pick a bookmaker that caters to your specific needs. When uncertain, consider opening accounts with multiple bookies to always ensure access to top prices and lively promotions.
| Bookmaker | UK Horses | Irish Horses | Greyhounds | Multiple Bets | Valid From | |
|---|---|---|---|---|---|---|
 | bet365 | ✅ | ✅ | ✅ | 8.00 AM | |
 | Virginbet | ✅ | ✅ | ✅ | 10.00 AM | |
 | Betfred | ✅ | Bookmakers With The Best Odds | bet365 | ||
 | Bet £10 Get £30 in Free Bets | Visit | William Hill | William Hill | Bet £10 Get £30 in Free Bets | Visit |
 | LiveScore Bet | Visit | AKBets | AKBets | ||
 | Visit | BetMGM | BetMGM | Bet £10 & Get £40 in Free Bets | Visit | |
 | Unibet | Bet £10 Get £40 | Visit | Best Odds Guaranteed (BOG) Explained | bet365 | Virgin Bet |
 | BetVictor | Bookmaker | UK Horses | Irish Horses | Greyhounds | |
 | Valid From | bet365 | bet365 | ✅ | ||
 | ✅ | 8.00 AM | virginbet | Virginbet | ✅ | ✅ |
 | 10.00 AM | betfred | Betfred | ✅ | ||
 | bet365 | bet365 | Bet £10 Get £30 in Free Bets | Visit | William Hill | William Hill |
 | Visit | LiveScore Bet | LiveScore Bet | Visit | AKBets | AKBets |
 | Visit | BetMGM | BetMGM | Bet £10 & Get £40 in Free Bets | Visit | |
 | Unibet | Bet £10 Get £40 | Visit | Best Odds Guaranteed (BOG) Explained | bet365 | |
 | , BetGoodwin and | BetVictor | Bookmaker | UK Horses | Irish Horses | |
 | Multiple Bets | Valid From | bet365 | |||
 | ✅ | ✅ | ✅ | 8.00 AM | ||
 | Virginbet | ✅ | ✅ | ✅ | 10.00 AM |
Make sure to peruse the terms and conditions since BOG generally applies to bets placed on the same day as the event.
Bookmakers Offering Best Odds Guaranteed for Greyhounds
Similar to horse racing, odds for greyhound races can fluctuate right until the start. In fact, odds can shift so rapidly that it becomes challenging to secure odds that reflect true value.
But with BOG, you can wager at any price, and if the SP turns out higher, the bookmaker disburses your winnings at that rate, netting you higher returns if your chosen selection wins.
Although Best Odds Guaranteed is among the most common offerings
in online sportsbooks, it’s less frequently seen in greyhound racing. Still, several bookmakers provide it. betfred Here's a compilation of Best Odds Guaranteed bookmakers offering the promo for specific greyhound races:
Let's consider a practical example. Imagine a UK horse race: it’s Saturday afternoon, and we’re focusing on the 16.35 at Fontwell. We’re aiming to wager on the favorite, Magoo.
| Betfred | ✅ | ✅ | 8.00 AM | talksportbet | talkSPORT BET | |
|---|---|---|---|---|---|---|
| | ✅ | ✅ | ✅ | 9.00 AM | coral | |
| | ✅ | ✅ | Day Of The Race | ladbrokes | Ladbrokes | ✅ |
| | ✅ | 8.00 AM | betvictor | BetVictor | ✅ | ✅ |
| | ✅ | 9.00 AM | the pools | The Pools | ✅ | ✅ |
| | 10.00 AM | william hill | William Hill | ✅ | ✅ | 8.00 AM |
| | BetGoodwin | ✅ | ✅ | ✅ | ✅ | 7.00 AM |
It’s about 11 a.m., leaving over 5 hours until the race gets underway.
We anticipate that Magoo will draw attention from bettors, leading us to opt for an early price in hopes of better odds. Magoo currently offers 7/2 odds, meaning a £100 bet returns £450 if it prevails.
If right and odds dwindle ahead of the race (often the case), we’d relish having secured the higher odds.
However, the horse didn’t capture the punters’ attention as we envisaged. Instead, it raced with a 5/1 SP. Yet, crucially, it won!
what unfolds when a horse boasts a higher SP, yet you capitalize with best odds guaranteed
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Whether you're indulging in a flutter on football, trying your luck with horse racing, testing your skills in snooker, or spinning the reels on slots, betting can be an engaging pastime. Yet, for many, the thrill is also about turning bets into profit. To maximize your winnings consistently, it's crucial to bet at the right odds. Better odds equal bigger winnings when luck's on your side.
AK Bets ensures that they are at least tied for the top price on half of the selections in a given market.
Why Securing the Best Odds is Essential in Betting
Odds form the backbone of betting and reflect your potential gains, as well as the likelihood of an event occurring. In simple terms, higher odds translate to greater rewards when you win a bet.
Choosing to place bets at the most favorable odds comes with multiple benefits.
| BetUK | ✅ | ✅ | ✅ | |
|---|---|---|---|---|
| | 11.00 AM | fafabet | Fafabet | ✅ |
| | ✅ | ✅ | 8.30 AM | netbet |
| | ✅ | ✅ | ✅ | 9.00 AM |
| | GrosvenorSport | ✅ | ✅ | ✅ |
| | sportingbet | SportingBet | ✅ | ✅ |
| | 8.00 AM | betdaq | BetDaq Sportsbook | ✅ |
| | unibet | Unibet | ✅ | ✅ |
Capitalizing on Value: Higher odds from one bookmaker can sometimes indicate they have mispriced an option. Even when it's not mispriced, betting at the highest odds ensures you get the best deal.
Gain an Upper Hand: Professionals are constantly hunting for optimum odds to maintain an advantage over the bookies.
| 8.00 AM | quinnbet | QuinnBet | ✅ | ✅ | ✅ | |
|---|---|---|---|---|---|---|
| | betting offers | Bookmaker | UK Horses | Irish Horses | Greyhounds | Multiple Bets |
| | bet365 | bet365 | ✅ | ✅ | ✅ | 8.00 am |
| | BetGoodwin | ✅ | ✅ | ✅ | ✅ | 7.00 am |
| | BetVictor | ✅ | ✅ | ✅ | ✅ | 9.00 am |
| | Fafabet | ✅ | ✅ | ✅ | ✅ | 8.30 am |
| | BetUK | ✅ | ✅ | ✅ | ✅ | 11.00 am |
| | Talksportbet | ✅ | ✅ | ✅ | ✅ | 9.00 am |
| | best odds guaranteed example | take an early price in a horse race | Summary | So to summarise, here’s what happened. | Magoo duly won the race. | Bookmaker |
| | Valid From | Max Extra Winnings | talksportbet | Talksportbet | ✅ | 9.00 am |
| | virginbet | Virginbet | ✅ | 10.00 am | £50k | netbet |
| | ✅ | 9.00 am | Unlimited | betvictor | BetVictor | ✅ |
| | £25k | betgoodwin | BetGoodwin | ✅ | 7.00 am | £1k |
| | BetUK | ✅ | 11.00 am | £10k | fafabet | Fafabet |
Here's an illustration of how finding the best odds can substantially benefit your betting returns.
Imagine making a daily bet for one hundred days using your longstanding bookmaker.
Your bookmaker gives even odds (2.0) for each wager, and you stake £20 each day.
| 8.30 am | £250 | |
|---|---|---|
| | All Day | 7am |
| | 9am | 10am |
| | Coral | ✅ |
| | ✅ | ✅ |
| | ladbrokes | Ladbrokes |
| | ✅ | ✅ |
| | ✅ | betgoodwin |
By comparing odds from various sources
and betting at higher prices, your potential returns can increase considerably. This becomes more pronounced over thousands of bets, significantly influencing your overall earnings.
Some bookmakers consistently provide competitive odds across different sports markets. We've compiled a list of our favored bookies offering the best odds. Remember, these bookmakers do not always have the highest odds for every market, so maintaining accounts with multiple bookmakers allows you to choose the best odds when placing any bet.
Minimum deposits are required. Free bets are offered as Bet Credits and become available upon settling qualifying bets. Minimum odds, betting conditions, and payment exclusions apply. Returns exclude Bet Credits stake, registration required. Time restrictions and terms & conditions apply. Gamble responsibly via GambleAware.org.
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Virginbet
Stake £10 and earn £30 in Free Bets, plus £10 Daily at Cheltenham.
For new members only. A minimum bet of £10+ at 1.5 minimum odds settled within 14 days is required. Free bets: must be claimed within 7 days, with validity limited to 7 days only on sportsbooks. 2 bets of £5 free for Bet Builder only. Stake not returned. Terms, conditions, and deposit exclusions apply. Maximum Free Bet of £10 for new members joining between 04/03-17:30 14/03/2025. First daily £10 horse racing Cheltenham multi cash bet (including singles, multi & acca bets that are win, and win part each/way, place & bet W/O bets only; min odds EVS). Free Bet: can be used in 7 days on horse racing. Stake not returned. Full terms and conditions apply. Bet responsibly. GambleAware.org 18+. 18+ For first-time Lucky 15 Horse Racing bets, AK Bets will enhance your initial returns by 25% through a Free Bet, up to a max of £100. Valid for new customers joining AK BETS via approved partners with promo code AKLUCKY100. Applies to Football accumulators of 4+ folds as well, with an identical 25% Free Bet boost via AKFOOTBALL100 promo code. Gamble carefully.
talkSPORT BET
New clients solely. You have 7 days to place a qualifying £10 bet at Evens (or greater) for two £10 Free Bets (minimum odds 2/1) & two £10 Free Accas (trebles and higher at minimum per line odds 1/2). Valid until 23:59 on 14/03/25. Not valid on e-sports & non-UK/IE horse racing. 7-day usage limit. New UK customers only. 18+, BeGambleAware.org. Minimum deposit of £10 required. Place a £10+ football bet with odds of 1/1 (or greater) to acquire free bets. Free bets expire 7 days post-registration. A £10 Casino bonus will be credited the following business day upon registration. Casino bonus requires at least 35x wagering before withdrawal.
The Best Odds Guaranteed promotion is a beloved feature from many bookmakers, especially for those involved in horse and greyhound betting. While the number of bookies providing BOG has diminished recently, top brands still offer it and it's absolutely worthwhile whenever available.
When laying a stake on the horses or greyhounds, odds are subject to change right up until the event begins. What this means is, if you stake at one price, and the odds later improve before the event kicks off, you might just miss those better returns.
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