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New UK Betting Sites

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New Bookmakers Benefits of New Betting Sites
New Cheltenham Betting Sites New Premier League Betting Sites
New Horse Racing Betting Sites New Football Betting Sites
New Cricket Betting Sites New Mobile Betting Sites
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Here at WhichBookie, we strive to keep you informed on all things related to betting, including giving you the scoop on the newest bookies and casinos as they hit the market. Each year, a variety of new betting sites are unveiled—some rival the longstanding names, while others lack staying power. This creates a challenge when choosing newer bookies and casinos, as their reputation and longevity can be uncertain. This page doesn't just list some of the standout new betting sites from recent years; we also deliver our specialist assessments through thorough bookmaker reviews.

In the sections below, you'll discover lists of recent bookies, new online casinos, and valuable tips and guidance on which platforms are worth signing up for.

New Betting Sites 2025

In the UK, fresh betting sites are virtually launched every month. Quite a few are white-label entities, leading to similarities in their appearances. Yet, every so often, bespoke betting sites appear, offering innovative features and exclusive promotions that stand out in the market.

Recently, both Virgin Bet and Parimatch have distinguished themselves as some of the top new betting sites due to their appealing promotions for both new and regular customers, competitive odds, user-friendly websites and apps, and excellent customer support as part of an overall remarkable online betting service.

New Bookies 2025

QuickBet
Bet £10 Get a £10 Free Bet
Visit

#AD Initial deposits for new players only. Maximum bonus is a 100% match up to £100. Minimum deposit is £10. No cap on cash out. Wagering is set at 40x the bonus. The highest stake with an active bonus is £5. Eligibility may be restricted for suspected abuse cases. Deposits via Skrill & Neteller are excluded from the welcome bonus. Cashback, when applicable, applies only to deposits not accompanied by bonuses. Cashback is provided as cash without any restrictions. Terms and conditions apply. 18+. Gamble responsibly with BeGambleAware.org.

MrLuck
Bet £20 Get £20 in Free Bets
Visit

18+. Exclusively for new customers. Minimum deposit of £20. Maximum offer includes one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bets require placement with odds of at least Evens (2.00). These are issued as bonus tokens: Token 1 requires minimum odds of 4/5 (1.80). Tokens 2 & 3 are valid solely for the Bet Builder, subject to minimum odds of 2/1 (3.00). Terms and conditions apply. 18+. Please gamble responsibly with BeGambleAware.org #ad

BetMGM
Bet £10 & Get £40 in Free Bets
Visit

For new customers only. Place a qualifying bet of £10 at Evens (1/1) to claim 2 x £10 Free Bets (minimum odds 2/1) & 2 x £10 Free Accumulator Bets (trebles & above, with minimum odds per line of 1/2). Promotion expires on 14/03/25 at 23:59. Ineligible for e-sports & non-UK/IE horse racing. Valid for 7 days with exclusions applicable. Stake is non-refundable. 18+. Full terms and conditions apply. BeGambleAware.org #ad

Bet442
Bet £20 & Get £20 in Free Bets
Visit

18+. New customers only. Minimum deposit is £20. Receive up to one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bets need to be placed at odds of 1/1 (2.00) or more. These are provided as bonus tokens with minimum odds requirement of 4/5 (1.80). Tokens 2 & 3 are only valid for Bet Builder, subject to minimum odds of 2/1 (3.00). Terms and Conditions apply. Gamble responsibly with BeGambleAware.org #ad

Tote.co.uk
Bet £10 Get £40 in Bonuses
Visit

Available to new online customers only. Eligibility restrictions apply. Exclusively valid with code B10G40 upon registration. Requires a minimum qualifying bet of £10 at odds of 1/1 (2.0) or higher across sports or racing (if Each Way, then £10 Win + £10 Place minimum required). Within 48 hours of bet settlement, you'll receive £20 in Tote Credit, a £10 Free Sports Bet, and 50 Free Spins on Big Bass Bonanza. Free bets & Tote Credit expire after 7 days. Your initial bet qualifies. Limited to UK & ROI customers. 18+. Full Terms & Conditions apply. Gamble responsibly at Gambleaware.org. #ad

BetWright
New UK Bookie 2025!
Visit

18+. GambleAware.org #ad

Interbet
Deposit £10 Get £10
Visit

New customers only. A minimum stake of £10 is required. Minimum odds of 1.5 apply. The stake is non-refundable. A 10x wagering requirement on winnings from the free bet applies. Wagering uses real balance first. The wagering requirement is counted on bonus bets solely. Wagering starts from real funds. The free bet is valid for 7 days after issuance. Maximum conversion of £20 applies. Skrill deposits are excluded. See full terms. #ad 18+, Play responsibly with BeGambleAware

easyBet
Bet £20 Get £20 in Free Bets
Visit

18+. For new customers only. Register with easyBet using the bonus code: EB20. Bet £20 to earn £20 in Free Bets, distributed as 4 x £5 Free Bets on the promotions page. Gamble responsibly with BeGambleAware.org #ad

Matchbook
Bet £50 Get £50 in Free Bets
Visit

For new customers only. Register using the Bonus Code: GET50. To be eligible for free bets, new users must place and settle £50 on Matchbook Exchange markets only, betting on at least 4 distinct events to qualify. Terms and Conditions apply. Be Gamble Aware. 18+ #ad

Betano
Bet £10 Get £30 in Bonuses
Visit

18+ Opt-in is necessary, place a £10 bet on any football (odds of 1/1+) within three days of registration. You’ll receive 2 x £10 and 1 x £5 Free Bets for designated football markets plus a £5 Slots Bonus on Big Bass Splash, subject to 30x wagering, with a max redeemable of £125. Bonuses expire in 14 days. Terms and Conditions apply. Gamble responsibly at GambleAware.org #ad

CasinoKings
Bet £10 Get £35 in Free Bets
Visit

New players only. The free bet involves a single stake of £10, minimum odds of 1.5, and the stake is non-refundable. Wagering is set at 1x of the winnings. Real balance is wagered first. Wagering is calculated on bonus bets only. Maximum conversion cap is £200. Valid for 7 days post-receipt. Limited to 1 sport & 5 casino brands within the network. Withdrawal requests cancel all active/pending bonuses. Skrill and Neteller deposits are excluded. Full Terms Apply.

DragonBet
DragonBet
Visit

18+. GambleAware.org #ad

NRG.bet
Bet £20 Get a £10 Free Bet
Visit

+18. Exclusively for new customers. Register with promo code b20g10. Minimum deposit of £20, minimum bet of £10, and minimum odds of 1/2 (2.0) are required. Free bet valid for 7 days. Full Terms & Conditions apply. #ad, play responsibly at BeGambleAware.

Highbet
Bet £10 Get £15 in Free Bets
Visit

Specifically for new customers. Maximum of one £15 free bet. Qualifying bets must be at odds of 1/1 (2.0) or more. Issued as bonus tokens: 1 x £15 bet. Skrill, Neteller & Paypal not eligible. Terms & Conditions apply. 18+. Play responsibly at gambleaware.org #ad

Spreadex
Bet £25 Get £50
Visit

Place a £25 fixed odds single bet. Minimum odds of 1/2 (1.50) are required. Get 5 x £5 free fixed odds bets and 4 x free £5 spread bets, plus 50 free spins on Starburst. Complete Terms & Conditions apply. Play responsibly at Begambleaware.org #ad

Gentleman Jim
New UK Bookie 2024!
Visit

18+ BeGambleAware #ad

Yako Sports
Up to 50% ACCA Boost + 99 Free Spins
Visit

#ad. 18+. New Players Only. Deposit £10 with 40x bonus wagering. Eligibility is restricted for suspected abuse cases. Get a boosted percentage on all football multibets with 4+ selections. - Full Terms Apply

Dynobet
Bet £20 & Get a £30 Free Bet
Visit

For new players only. A free bet involves a one-time stake of £30, minimum odds are 1.5, and the stake is non-refundable. 1X wager on winnings. Real balance is wagered first, and only bonus bets are considered. The maximum conversion is £200. Valid for up to 30 days from receipt. Skrill and Neteller deposits are not eligible. Full Terms apply at GambleAware.org #ad

Fafabet
Bet £20 Get £20 in Free Bets + £10 Casino Bonus
Visit

Make a deposit and bet on your preferred Sportsbook markets with odds of evens 2/1 (3.00) or more, receiving £20 in Free Bets. Available for UK citizens aged 18+. Full Terms & Conditions apply. Always gamble responsibly. GambleAware #ad

NagsBet
Deposit £10 & Get a £10 Free Bet
Visit

New Players Only. The free bet is a one-time stake of £10 with minimum odds of 1.5; the stake is not reimbursed. 1X wager is required on winnings. Wager from real amounts first. Wager applies to bonus bets only. The maximum conversion limit is £200. Valid for 7 days post-receipt. Limited to one sport and five casino brands within the network. Withdrawal requests void all active/pending bonuses. Skrill and Neteller deposits exempt. Full Terms apply at BeGambleAware.org #ad

10bet
100% Bonus Up To £50
Visit

New bettors; Code SPORT; Must wager deposit & bonus 8x; Maximum qualifying bet stake equals the initial bonus; Valid for 60 days; Minimum odds, bet, and payment method exclusions apply; Terms & Conditions apply; 18+ #ad

AKBets
Up to £100 in Free Bets
Visit

18+. If your first bet is a Lucky 15 on Horse Racing, AK Bets will enhance the return of that opening bet by 25% with a free bet up to £100. Applicable to new customers signing up for AK BETS via partner sites using promo code AKLUCKY100. Terms and Conditions Apply. Alternatively, for a first bet on a 4+ fold accumulator on Football, AK Bets gives a 25% profit boost as a Free Bet up to £100. Sign up via partner sites using code AKFOOTBALL100. Terms and Conditions Apply. Play responsibly with BeGambleAware #ad

BresBet
50% Refund on Net Losses up to £25
Visit

18+. 6-week accounts only. Registration must use promo code welcome25afs. Minimum of 3 £10 bets is required. Maximum refund of £25. Full Terms & Conditions apply. Play responsibly with Begambleaware.org #ad

Blue Fox Casino
Bet £20 Get £30 Free Bet
Visit

New players only. Place a minimum of £20 in qualifying bets, with the stake not reimbursed. Free bet consists of a one-time stake of £30 at minimum odds of 1.5, with the stake not refunded. Wagering winnings come with a 1x condition. Real funds are used first. Wager applies to bonus bets only. Max conversion is £200. Valid for 7 days from issue. Withdrawal requests invalidate all active/pending bonuses. Skrill and Neteller deposits are not accepted. Full Terms & Conditions Apply. Play responsibly with BeGambleAware. #ad

talkSPORT BET
Get up to £40 in Football Free Bets
Visit

18+ New customers only. Opt-in via mobile or app, bet up to £40 (min. £20) on any football market at odds of 2.00+ within 7 days. Earn up to £40 in free bets on designated markets. Bonuses expire in 7 days. Terms & Conditions apply. Play responsibly at GambleAware.org #ad

NetBet
Bet £10 Get £10 Free Bet + 25 Spins
Visit

New customers only. Bet a minimum of £10 on odds of 1/1 (2.00). Withdrawals are not allowed. Free Bet is obtainable on Bet Builder. Enjoy 25 Free Spins on Big Bass Splash, valued at 10p each without wagering requirements. Terms apply. Play responsibly at GambleAware.org #ad

HollywoodBets
Up to £30 in Free Bets + 20 Free Spins
Visit

New players only. Card deposit of £10+ required. Stake £10+ on 1st, 2nd & 3rd bets with minimum odds of 1.5 (1/2) within 3 days of registering. Earn a £10 free bet if an initial wager loses. Free bet valid for multiples with at least 3 legs & minimum cumulative odds of 3.0 (2/1). Minimum odds of 1.4 (2/5) per leg required. Utilize the free bet within 3 days of being credited. Promo timeline: 12/01/2023 – 31/03/2024.

CopyBet
Bet £20 Get £60 in Free Bets
Visit

Full Terms & Conditions apply. Limited to new UK customers only. The qualifying bet may be either a Single or Acca (2+ selections), must start at £20, with odds of 1.9 or higher, and must settle within 7 days after opt-in. Offer includes: 1 x £20 Free Bet Racing (Horse or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Maximum payout of £500. 7-day expiry. Trigger by completing the first deposit via a banking app (Open banking). 18+. Play responsibly with GambleAware.org #ad

BetGoodwin
Receive 50% back as a Free Bet up to £25 on first-day losses
Visit

18+. For new accounts only. Requires a minimum of 3 £10 bets at even odds (2.0) to complete. Full Terms & Conditions apply. Play responsibly with Begambleaware.org #ad

Magic Red
Bet £10 & Get a £10 Free + 10 Spins
Visit

Only for players over 18. Exclusively for new customers. Make sure you are aware of the Terms and Conditions that apply. A deposit of at least £10 is needed, with a minimum bet of £10 at odds of 1/1 or better. If you're depositing through PayPal, Neteller, Paysafe, Skrill, or Skrill 1-Tap, bonus bets won’t be available. Expect to receive bonus bets and spins within 24 hours after your qualifying bet is settled. This offer is active for two weeks. Full T&Cs apply. Be GambleAware #ad.

Betarno
Bet £10 & Get a £20 Free Bet
Visit

This is a welcoming offer only for newcomers. There's a qualifying criterion of betting at least £10, and remember, your stake won't be returned. The free bet involves a one-time £20 stake with minimum odds of 1.5, and sadly, the stake doesn't come back. You need to wager the free bet winnings once with a maximum conversion capped at £200. All requests for withdrawal can cancel any active or pending bonuses, keep this in mind. Excluding deposits via Skrill or Neteller. Full terms apply, and of course, you should be GambleAware if you're 18 or older. #ad.

JeffBet
Bet £10 Get £30
Visit

If you're new to this, then take note that players have to bet a minimum of $/€/£10 at odds of 1.5, and the stake isn't returned. Wagering your winning starts from the real balance and affects bonus bets only. This requirement needs to be completed using real funds first. Free bets have a seven-day validity upon receipt, with a maximum conversion rate of $/€/£200. Deposits via Skrill aren't eligible. Withdrawal requests will nullify any active or pending bonuses. Make sure to check out the full terms. #ad.

Luckster
Bet £10 Get £10
Visit

For those 18 and over with new accounts, there's a minimum deposit and bet requirement of £10 at odds no lower than 1/1 (2.0). You can gain up to £10 in free bets, but know that there are restrictions on payment methods. Free bets have a 14-day validity and are usable on sports bets with odds starting at 1.80 (4/5). Dive into the full T&Cs. Begambleaware.org #ad.

Hyper Casino
100% Bonus up to £100
Visit

Users 18 and above, gamble responsibly. Visit begambleaware.org for aid. New player offer: a minimum deposit of £10 required, with wagering at 45x and a max wager of £5 using bonus funds. Enjoy a 100% bonus up to £100 on your first deposit. There's no cap on cash-out from deposit bonuses. If you're using Skrill or Neteller, the welcome bonus won't apply. Always refer to full terms and conditions. #ad.

BetGrouse
Bet £15 & Get a £10 Free Bet
Visit

Open to new customers only. Here, you can secure a free bet worth up to £10. To qualify, your bets need odds of 1/1 (2.00) or more. Bonuses are dispensed as tokens with a requirement of minimum odds of 4/5 (1.80). Ensure you’re familiar with the T&Cs. 18+ #ad.

Lottoland
Bet £10 Get a £10 Free Bet
Visit

Once you've added a bet to your betslip with a minimum of £10, don't forget to opt into the promotion via the betslip checkbox. Upon clearing it, you'll earn a £10 free bet. Make sure your qualifying bet stands at least at 1/1 (2.0) odds. Your bet should be placed within seven days of claiming this offer. Only debit card deposits apply. Ends 31/12/24 at 23:59 GMT. Full T&Cs apply. #ad.

BetUK
Bet £10 Get £20 in Free Bets
Visit

For new customers only, get the ball rolling with an opt-in. Deposit and bet within seven days, by placing a £10 minimum bet at odds of 4/5 (1.8) or higher, and claim 2 x £10 free bets — one dedicated to horse racing, the other for the Free Bet Builder. Neither qualifying nor free bets can be utilized on e-sports or non-UK/IE horse racing. The offer expires in seven days. Stakes aren't returned. For Acca Club, both new and existing customers apply. It’s essential to have a minimum of three selections per bet with odds of 3/10 (1.3) or greater per segment. Max out your stake at £500 with a whopping £200,000 limit per boost. Offer excludes horse racing, greyhounds, and trotting. Restrictions apply, as do the full terms and conditions. 18+. #ad.

MonsterCasino
Bet £30 Get £60 in Free Bets
Visit

Accessible only to new players. Set aside £30 for qualifying bets — note that the stake is not returned. Experience a free bet with a single stake of £60 at minimum odds of 1.9, but again, the stake isn't returned. Winnings need to be wagered once, and real balance is used first. Only bonus bets count toward wagering. Max conversion stands at £150, valid for a week from receipt. It's limited to one sport and five casino brands within the network. Withdrawal triggers the cancellation of all active or pending bonuses. Deposits made via Skrill or Neteller are excluded. Assess the full terms. BeGambleAware 18+. #ad.

LiveScore Bet
Bet £10 and snag £30 in free bets. Plus, get £10 every day during Cheltenham.
Visit

*Exclusively for newcomers. Place bets worth £10+ on sportsbooks, excluding virtual games, at minimum odds of 1.5, settling within 14 days. Free bets need acceptance within 7 days, holding validity for a week exclusively on sportsbooks. For builders, enjoy 2x£5 free bets. Stake not recouped. T&Cs alongside deposit exclusions are in force. **Maximum allowable free bet of £10 is available to newcomers enrolling between 04/03-17:30 on 14/03/2025. Each day during Cheltenham, place a £10 bet on horse racing, allowing for singles, multi, and acca bets (win, win part each/way, place & bet W/O bets only), at minimal EVS odds. Harness the Free Bet over seven days on horse racing. Always bet with responsibility in mind. Refer to GambleAware.org for further insights and assistance, if 18+. #ad.

Kwiff
Bet £10 Get £30 in Free Bets
Visit

Place a qualifying £10 bet at minimum odds of 2.0 within five days of signing up; E/W bets won't count. Earn three free bets at minimum odds of 2.0 – £10 for football, £10 for racing, and another £10 for an Acca with at least four picks. The offer expires within one week. For new select customers aged 18 and over, a minimum initial deposit of £10 is imperative. Be sure to review the comprehensive terms and conditions. #ad.

No Bonus Casino
10% Cashback on All Net Losses
Visit

Enjoy a lifetime offer available for all patrons — absent are any wagering requirements or maximum cash-out limitations. Keep in mind, gameplay is subject to scrutiny for strategic or abusive conduct. Always familiarize yourself with and adhere to the full terms and conditions. BeGambleAware #ad.

Benefits Of New Betting Sites

A considerable number of UK bettors choose to wager with leading bookmakers like Bet365 , William Hill , Betfred , Paddy Power , Unibet and others. Usually, you understand what you're getting with these bookies; they've been in the business for decades, ensuring transparency and the safety of your data and funds during betting sessions. On the contrary, newer betting platforms may present uncertainties. These fresh faces often harbor less available information and fewer customer testimonials. Despite this uncertainty, they hold certain advantages over more established competitors. With enough due diligence on these budding entities, you're all set.

New Sign Up Offers

Both seasoned online bookmakers and fresh-faced casinos typically extend sign-up offerings upon account creation. These one-time promotions cater exclusively to new clientele. By venturing into these newly introduced sportsbooks and casinos, it's possible to amass several hundred pounds in free bets, bonuses, spins, and additional incentives.

Sign-up inducements typically found within bookmakers' arsenals are as follows:

Commencing with a fresh online casino membership typically nets you some enticing offers:

Existing Customer Offers

Besides benefitting from enticing sign-up rewards, becoming part of a new betting site broadens your horizon with ongoing promotions. Numerous bookmakers curate various promotions concurrently, accessible to eligible existing patrons. These deals are frequently packed with value, with commonplace types being:

Being an avid bettor often means juggling accounts with multiple bookmakers, amplifying opportunities and enhancing bet value.

Greater Choice Of Odds

Odds dictate your potential returns from a winning bet. Securing larger odds equates to heftier payouts — it thus pays off to always pursue the best possible odds. An imperative strategy involves holding accounts with multiple bookmakers, enabling you to shop for prime odds. Bookies aren't uniform in their odds and appreciable differences, particularly at steeper odds, can manifest.

Alternative Payment Methods

With the growth and enhancement of the online gaming sector in the last few years, customer banking choices have expanded. Previously, bank cards were the sole transaction medium for deposits and withdrawals, yet today, a plethora of options exists ranged from e-wallets and prepaid cards to even cryptocurrencies.

Newer betting sites frequently carve a niche or unique selling proposition to differentiate themselves from time-honored entities; one strategy involves offering a diverse array of banking solutions tailored to captivate a broader audience.

Lightning-speed financial transactions, especially withdrawals, present a superior customer experience, which many new platforms offer in forms like betting sites offer Fast Funds ensuring Visa debit card users enjoy near-instantaneous bank account fund receipts upon withdrawal.

New Betting Markets & Features

The landscape of technology in sports has seen a remarkable transformation lately, offering metrics for virtually every facet of a game. In the realm of football, detailed data on players' movement, tackling prowess, shot execution with different body parts, and miles run is meticulously captured. This trove of information empowers bookmakers to devise odds for innovative betting markets, granting bettors new opportunities. Numerous emerging bookmakers are rolling out modern and thrilling betting options, distinguishing themselves and drawing in fresh audiences.

These latest betting platforms are not just about new markets; they introduce intriguing betting dynamics as well. For instance, following its 2020 debut, Parimatch has carved a niche among horse racing enthusiasts, thanks in part to its 'Lengthen The Odds' feature. This lets punters not only bet on a horse's victory but also on the margin of triumph, enhancing potential returns. Such novel betting tools have proven to be big hits and can invite punters to explore different bookmakers.

Cheltenham New Betting Sites

The Cheltenham Festival Considered a pinnacle event on the horse racing calendar, the anticipated highlight of the year takes place in March 2025, spanning from Tuesday the 11th to Friday the 14th. Gold Cup The climax of the festival will occur on the concluding day, drawing a grand performance to the end.

While long-established bookmakers often offer excellent options, several fresh Cheltenham-focused platforms merit attention. By registering with these innovative sportsbooks, new players can snag complimentary bets for the races and enjoy better odds and exciting promotions, like Extra Places, NRNB, and Money Back Specials. betting offers for Cheltenham At WhichBookie, we meticulously evaluate all new UK betting sites, and here we present our curated picks for the 2025 Cheltenham Festival.

18+. New Customers only. Initial deposit at least £20, qualifying bet no less than £20 at minimum odds of 1/1 (2.00), followed by a £20 Free Bet with minimum odds of 4/5 (1.80). Valid bets: Single, Combo, Bet Builder. One free wager per user. Free bet tokens appear within a day, active for three days. System bets not included. Begambleaware.org. Terms and conditions apply.

New Cheltenham Betting Sites

BetWright
New UK Bookie 2025!
Visit

18+. GambleAware.org #ad

Betano
Bet £10 Get £30 in Bonuses
Visit

18+ Opt-in is necessary, place a £10 bet on any football (odds of 1/1+) within three days of registration. You’ll receive 2 x £10 and 1 x £5 Free Bets for designated football markets plus a £5 Slots Bonus on Big Bass Splash, subject to 30x wagering, with a max redeemable of £125. Bonuses expire in 14 days. Terms and Conditions apply. Gamble responsibly at GambleAware.org #ad

TangoBet
Bet £20 Get a £20 Free Bet
Visit

Premier League's Fresh Betting Outlets

DragonBet
DragonBet
Visit

18+. GambleAware.org #ad

Tote.co.uk
Bet £10 Get £40 in Bonuses
Visit

Available to new online customers only. Eligibility restrictions apply. Exclusively valid with code B10G40 upon registration. Requires a minimum qualifying bet of £10 at odds of 1/1 (2.0) or higher across sports or racing (if Each Way, then £10 Win + £10 Place minimum required). Within 48 hours of bet settlement, you'll receive £20 in Tote Credit, a £10 Free Sports Bet, and 50 Free Spins on Big Bass Bonanza. Free bets & Tote Credit expire after 7 days. Your initial bet qualifies. Limited to UK & ROI customers. 18+. Full Terms & Conditions apply. Gamble responsibly at Gambleaware.org. #ad

Although wagering with reputed sportsbooks comes with its advantages, opting for a fresh bookmaker might offer unique benefits.

Throughout the year, numerous bookmakers debut, some making quite an impression while others might not warrant your attention. With the English Premier League being a titan among football leagues globally and a hotbed for betting, we've assembled a list highlighting the best new sites for Premier League wagers.

Our featured sites have launched recently, bringing competitive odds, varied football markets, enticing offers like price boosts or Acca Insurance, and welcome bonuses or other rewards for new customers placing initial bets. For guidance on backing teams in the Premier League, don't miss our coverage section, providing insights throughout the season.

Here are our most recommended fresh platforms for Premier League betting: football betting tips While numerous new bookmakers may overlook horse racing — especially prevalent among Progress Play's white labels — a few recent entrants have adopted horse racing offerings proficiently.

Here are some top-tier, fresh platforms catering to horse racing fans.

New Premier League Betting Sites

NRG.bet
Bet £20 Get a £10 Free Bet
Visit

+18. Exclusively for new customers. Register with promo code b20g10. Minimum deposit of £20, minimum bet of £10, and minimum odds of 1/2 (2.0) are required. Free bet valid for 7 days. Full Terms & Conditions apply. #ad, play responsibly at BeGambleAware.

Bet442
Bet £20 & Get £20 in Free Bets
Visit

18+. New customers only. Minimum deposit is £20. Receive up to one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bets need to be placed at odds of 1/1 (2.00) or more. These are provided as bonus tokens with minimum odds requirement of 4/5 (1.80). Tokens 2 & 3 are only valid for Bet Builder, subject to minimum odds of 2/1 (3.00). Terms and Conditions apply. Gamble responsibly with BeGambleAware.org #ad

talkSPORT BET
Get up to £40 in Football Free Bets
Visit

18+ New customers only. Opt-in via mobile or app, bet up to £40 (min. £20) on any football market at odds of 2.00+ within 7 days. Earn up to £40 in free bets on designated markets. Bonuses expire in 7 days. Terms & Conditions apply. Play responsibly at GambleAware.org #ad

Highbet
Bet £10 Get £15 in Free Bets
Visit

Specifically for new customers. Maximum of one £15 free bet. Qualifying bets must be at odds of 1/1 (2.0) or more. Issued as bonus tokens: 1 x £15 bet. Skrill, Neteller & Paypal not eligible. Terms & Conditions apply. 18+. Play responsibly at gambleaware.org #ad

BetMGM
Bet £10 & Get £40 in Free Bets
Visit

For new customers only. Place a qualifying bet of £10 at Evens (1/1) to claim 2 x £10 Free Bets (minimum odds 2/1) & 2 x £10 Free Accumulator Bets (trebles & above, with minimum odds per line of 1/2). Promotion expires on 14/03/25 at 23:59. Ineligible for e-sports & non-UK/IE horse racing. Valid for 7 days with exclusions applicable. Stake is non-refundable. 18+. Full terms and conditions apply. BeGambleAware.org #ad

New Horse Racing Betting Sites

Virgin Bet Terms. *New players. Minimum £10 deposit & bet on the sportsbook, settled at 1.5 odds within 14 days of joining. Win parts of E/W stakes only. Two non-transferable £10 Free Bet Tokens: claimable in seven days, usable for seven days post-acceptance (excluding E/Ws & Multiples), stakes not returned. Check Rules & Exclusions. Gamble responsibly. BeGambleAware.org 18+

BetGoodwin Terms. 18+. For new accounts solely. A minimum of three bets of £10 at evens (2.0) odds required. Full T&Cs apply. BeGambleAware.org.

Virgin Bet virginbet

1. £20 In Free Bets
2. Regular Price Boosts
3. Live Streaming Of Horse Racing
4. Best Odds Guaranteed
5. Nice Website & App

Claim Offer

When it comes to football, unlike horse racing, almost every online sportsbook offers odds on matches and tournaments. However, some stand out more than others, making it worth considering which platform to choose for your football stakes.

BetGoodwin betgoodwin

1. Refund up to £25
2. Horse Racing-focussed
3. Regular racing offers
4. Trusted brand
5. Competitive Odds

Claim Offer

Well-known operators like Bet365, Betfred, William Hill, and BetVictor remain strong options for football betting. However, new sites are continually emerging throughout the year, sometimes offering superior odds, live streaming, enticing football promotions, price boosts, and expanded markets like fast markets and bet builders.

StarSports star sports

1. Regular promotions
2. Worldwide racing coverage
3. Competitive odds

Claim Offer

StarSports T&Cs. 18+ BeGambleAware

New Football Betting Sites

Here are some of the freshest football betting platforms to have surfaced recently.

Fafabet Terms. New 18+ customers only. Deposit and place bets on sports with odds not lower than 2.0. Retrieve 50% back on initial day's losses as a free bet up to £50 plus a £20 Casino Bonus. Conditions apply BeGambleAware #ad.

Kwiff Terms: New customers & 18+ only. Minimum deposit requirement of £/€10. A qualifying real-money bet of £/€10 necessary. Odds of at least 1.5 obligatory. E/W bets disallowed. Benefit available within 48 hours. Comprehensive Terms and Conditions apply.

Fafabet fafabet

1. Up to £50 in free bets
2. Regular football promotions
3. Competitive football odds

Claim Offer

LiveScore Bet Terms. *New participants. £10 minimum deposit & sportsbook wager, placed & settled at 1.5 odds within 14 days of sign-up. Win parts of E/W bets. Two non-withdrawable £10 Free Bet Tokens: claim in seven days, valid for seven days from credit (excluding E/Ws & Multiples), stakes not returned. See Rules & Exclusions. Bet responsibly. BeGambleAware.org #ad

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Beyond welcoming bonuses, cricket-centric new sites also unveil promos like boosted odds, cashback offers, and exclusive match deals worthy of attention. As with other sports, contrasts in odds are evident across different cricket markets, underscoring the value of comparing prices between fresh and seasoned sportsbooks.

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Discover the Lucky 15 horse racing tips crafted by WhichBookie's seasoned racing analysts. Each tip is provided for free, complemented by our handy Lucky 15 Calculator accessible further down the page.

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Well-known operators like Bet365, Betfred, William Hill, and BetVictor remain strong options for football betting. However, new sites are continually emerging throughout the year, sometimes offering superior odds, live streaming, enticing football promotions, price boosts, and expanded markets like fast markets and bet builders.

Advertising Disclosure
Below you'll find insights for the Ryanair Chase scheduled at 15:20 on Thursday, March 13th, during the 2024 Cheltenham Festival.

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Lucky 15 Tips
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Will Smith
Narragansett
13:15 Sandown
7/2

Expert horse racing analysts Will Smith & David Young provide these expert tips. Explore more Cheltenham tips within our selection.

Date published: March 8, 2025
Ryanair Chase Tips
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Will Smith
Heart Wood
EW 3 Places

The third day of the 2025 Cheltenham Festival unfolds on Thursday, March 13th, showcasing the Ryanair Steeple Chase, Paddy Power Stayers' Hurdle alongside several other races. WhichBookie racing pundits Will Smith & David Young contribute their forecasted tips for this action-packed day.

Date published: March 7, 2025

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Cheltenham Festival Day 3 Tips
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Will Smith
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In this space, you'll find expert football corner betting insights from Liam Johnson, our skilled football analyst. All corner predictions delivered through WhichBookie are completely free. Gather card-related football betting advice from Liam Johnson, our leading football analyst. All tips related to cards and booking points shared on WhichBookie come at no charge.

Date published: March 7, 2025
Corners Betting Tips
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Date published: March 7, 2025
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Date published: March 7, 2025

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