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While betting on sports like football, horse racing, snooker, or slots should be enjoyable, the ultimate goal for many is to turn a profit. Maximizing returns is best achieved by selecting bets with the most favorable odds, as larger odds mean potentially larger winnings when everything goes your way.
Bookmakers don’t all offer the same odds; some are notably better or worse. We’ll guide you to the bookies with superior betting odds, explain why it’s critical to hunt for the best prices, and introduce you to enticing promotions like Best Odds Guaranteed, which could significantly boost your long-term winnings.
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Odds are crucial in wagering as they dictate your potential winnings and signal the likelihood of an event. Essentially, higher odds result in a better payout for victorious bets.
There are multiple benefits to securing bets at the finest odds.
Consider how searching for advantageous odds can significantly elevate your betting earnings.
Imagine you're placing a sports bet every day for a hundred days using the same bookmaker you've always used.
Your bookmaker offers consistent odds of Evens (2.0) for your daily £20 wager.
50% of your 100 bets win at odds of Evens (2.0).
Now, let’s compare this to a friend who diligently scouts for the best odds and finds 2.3 odds for those same bets.
50% of their 100 bets win at odds of 2.3.
As it becomes evident, by exploring different odds and opting for more competitive ones, your potential earnings can considerably increase. Multiply this effect over numerous bets, and the difference in your total returns becomes substantial. betting sites Certain bookmakers frequently stand out for consistently providing exceptional odds across a variety of sports. Below are our top picks for bookies with superior odds. Keep in mind, however, that they might not dominate every market, so multiple accounts with different bookies offer more options for the most beneficial odds when betting.
There's a minimum deposit requirement. Free Bets are credited as Bet Credits available after qualifying bets settle. Certain payment methods and odds apply. Registration is required. Various conditions apply; see GambleAware.org for further advice.
18+. Play wisely. From 00:01 on 18.10.2022, a £30 bonus is available for newcomers who place a minimum £10 stake at odds of 1/2 (1.5) on sportsbook bets (excluding virtual markets). Additional terms apply.
Wager £10 and receive £30 in Free Bets, plus £10 each day during Cheltenham.
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For new clients: Place a qualifying £10 bet at Evens (1/1) within 7 days for 2 x £10 Free Bets (min odds 2/1) and 2 x £10 Free Accas (trebles & above with min odds per line). Expires 14/03/25. Exclusions apply. Stake not returned.
New customers only, 18+. BeGambleAware.org. £10 minimum deposit for UK clients. Place a £10+ football bet with odds of 1/1 (2.00) to receive Free Bets valid for 7 days after registration. A £10 Casino bonus credits the following working day, requiring 35x play to withdraw.
Best Odds Guaranteed, a favored promotion from numerous bookmakers, especially for horse and greyhound racing, is still notable despite fewer vendors offering it in recent years, being worthy of usage when accessible.
When betting on horses or greyhounds, odds may vary before the race begins, potentially leading to missed higher payouts.
Best Odds Guaranteed ensures you don’t miss out on improved odds post-bet placement. If the odds rise before the race begins, the bookmaker pays the greater odds; this applies to win and each-way bets.
For instance, wagering on a horse at 5/1 with a bookmaker offering Best Odds Guaranteed
could see odds increase to 7/1 by race start. Ordinarily, your payout would reflect the 5/1 odds, but under Best Odds Guaranteed, you'd collect based on the 7/1 odds if successful. bet365 Reputable bookmakers like Bet365
offer Best Odds Guaranteed, presenting numerous options. Further down, a table helps identify which offer it. Virgin Bet , BetGoodwin and BetVictor Even though superior odds aren’t assured when choosing a Best Odds Guaranteed bookmaker, you’re more likely to achieve higher returns compared to those without.
Which Bookies Offer Best Odds Guaranteed?
UK offers a wide range of Best Odds Guaranteed bookmakers; some cater to more race types than others. Choose one that serves your purposes best. When uncertain, maintain accounts at several bookmakers for access to optimal pricing and promotions.
| Bookmaker | UK Horses | Irish Horses | Greyhounds | Multiple Bets | Valid From | |
|---|---|---|---|---|---|---|
 | bet365 | ✅ | ✅ | ✅ | 8.00 AM | |
 | Virginbet | ✅ | ✅ | ✅ | 10.00 AM | |
 | Betfred | ✅ | Bookmakers With The Best Odds | bet365 | ||
 | Bet £10 Get £30 in Free Bets | Visit | William Hill | William Hill | Bet £10 Get £30 in Free Bets | Visit |
 | LiveScore Bet | Visit | AKBets | AKBets | ||
 | Visit | BetMGM | BetMGM | Bet £10 & Get £40 in Free Bets | Visit | |
 | Unibet | Bet £10 Get £40 | Visit | Best Odds Guaranteed (BOG) Explained | bet365 | Virgin Bet |
 | BetVictor | Bookmaker | UK Horses | Irish Horses | Greyhounds | |
 | Valid From | bet365 | bet365 | ✅ | ||
 | ✅ | 8.00 AM | virginbet | Virginbet | ✅ | ✅ |
 | 10.00 AM | betfred | Betfred | ✅ | ||
 | bet365 | bet365 | Bet £10 Get £30 in Free Bets | Visit | William Hill | William Hill |
 | Visit | LiveScore Bet | LiveScore Bet | Visit | AKBets | AKBets |
 | Visit | BetMGM | BetMGM | Bet £10 & Get £40 in Free Bets | Visit | |
 | Unibet | Bet £10 Get £40 | Visit | Best Odds Guaranteed (BOG) Explained | bet365 | |
 | , BetGoodwin and | BetVictor | Bookmaker | UK Horses | Irish Horses | |
 | Multiple Bets | Valid From | bet365 | |||
 | ✅ | ✅ | ✅ | 8.00 AM | ||
 | Virginbet | ✅ | ✅ | ✅ | 10.00 AM |
Verify terms and conditions, as BOG is often available only on race day wagers.
Guaranteed Best Odds for Greyhound Races
Similar to horse racing, greyhound odds can fluctuate until the onset due to rapid changes, necessitating vigilance when assessing if the odds are advantageous.
However, with BOG, if odds at start exceed your chosen odds, the bookmaker honours the superior odds, resulting in increased winnings if your choice succeeds.
While widely available, Best Odds Guaranteed is less prevalent for greyhound races. However, several bookmakers still offer it.
Here's a list of those providing Best Odds Guaranteed on selected greyhound races: betfred Consider this real-world illustration examining a UK horse race on a Saturday afternoon. We focus on the 16.35 at Fontwell, betting on the favorite, Magoo.
At 11am, over 5 hours remain until race time.
| Betfred | ✅ | ✅ | 8.00 AM | talksportbet | talkSPORT BET | |
|---|---|---|---|---|---|---|
| | ✅ | ✅ | ✅ | 9.00 AM | coral | |
| | ✅ | ✅ | Day Of The Race | ladbrokes | Ladbrokes | ✅ |
| | ✅ | 8.00 AM | betvictor | BetVictor | ✅ | ✅ |
| | ✅ | 9.00 AM | the pools | The Pools | ✅ | ✅ |
| | 10.00 AM | william hill | William Hill | ✅ | ✅ | 8.00 AM |
| | BetGoodwin | ✅ | ✅ | ✅ | ✅ | 7.00 AM |
Presuming the horse garners bettor interest, we secure an early price at more favorable odds, should market demand diminish before the event.
Presently, Magoo offers 7/2 odds; a £100 wager promises a £450 return if successful.
Should the odds shorten before the race, securing the higher odds early on brings satisfaction.
In this instance, although initial popularity didn’t materialize, resulting in an SP of 5/1, the horse triumphed, proving the benefit of Best Odds Guaranteed.
Understanding the benefits of Best Odds Guaranteed for higher SP outcomes
Insights for the Fred Winter Juvenile Handicap Hurdle
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Engaging in betting activities, from football to horse racing, should primarily bring joy and entertainment. But let's face it, many players are driven by the hope of increasing their profits. Achieving this often involves betting at the most favorable odds; bigger odds translate into bigger wins when the bet is successful.
AK Bets promises to offer at least joint-top prices for 50% of choices in any given market.
Importance of Bookies with Superior Odds: Why It Matters
Odds form the backbone of betting; they dictate potential returns and reflect the chances of an event's outcome. Essentially, higher odds convert into better payouts on winning bets.
Securing your bets at the best odds offers numerous perks.
| BetUK | ✅ | ✅ | ✅ | |
|---|---|---|---|---|
| | 11.00 AM | fafabet | Fafabet | ✅ |
| | ✅ | ✅ | 8.30 AM | netbet |
| | ✅ | ✅ | ✅ | 9.00 AM |
| | GrosvenorSport | ✅ | ✅ | ✅ |
| | sportingbet | SportingBet | ✅ | ✅ |
| | 8.00 AM | betdaq | BetDaq Sportsbook | ✅ |
| | unibet | Unibet | ✅ | ✅ |
Offer greater value: High odds at a particular bookmaker may indicate they’ve overestimated the price. Regardless, you secure the best value when backing at top odds.
Gain an advantage: Seasoned bettors consistently search for superior odds to maintain a competitive edge over bookmakers.
| 8.00 AM | quinnbet | QuinnBet | ✅ | ✅ | ✅ | |
|---|---|---|---|---|---|---|
| | betting offers | Bookmaker | UK Horses | Irish Horses | Greyhounds | Multiple Bets |
| | bet365 | bet365 | ✅ | ✅ | ✅ | 8.00 am |
| | BetGoodwin | ✅ | ✅ | ✅ | ✅ | 7.00 am |
| | BetVictor | ✅ | ✅ | ✅ | ✅ | 9.00 am |
| | Fafabet | ✅ | ✅ | ✅ | ✅ | 8.30 am |
| | BetUK | ✅ | ✅ | ✅ | ✅ | 11.00 am |
| | Talksportbet | ✅ | ✅ | ✅ | ✅ | 9.00 am |
| | best odds guaranteed example | take an early price in a horse race | Summary | So to summarise, here’s what happened. | Magoo duly won the race. | Bookmaker |
| | Valid From | Max Extra Winnings | talksportbet | Talksportbet | ✅ | 9.00 am |
| | virginbet | Virginbet | ✅ | 10.00 am | £50k | netbet |
| | ✅ | 9.00 am | Unlimited | betvictor | BetVictor | ✅ |
| | £25k | betgoodwin | BetGoodwin | ✅ | 7.00 am | £1k |
| | BetUK | ✅ | 11.00 am | £10k | fafabet | Fafabet |
Look at how strategically choosing the best odds drastically improves betting returns.
Imagine you're consistent with placing one sports bet daily for 100 days, using the same bookmaker consistently.
This bookmakers gives Evens (2.0) odds for all bets, and you wager £20 every day.
| 8.30 am | £250 | |
|---|---|---|
| | All Day | 7am |
| | 9am | 10am |
| | Coral | ✅ |
| | ✅ | ✅ |
| | ladbrokes | Ladbrokes |
| | ✅ | ✅ |
| | ✅ | betgoodwin |
The difference in odds, even a minor one, amplifies your potential payouts.
Picture this scenario across thousands of bets; the impact on your overall returns becomes substantial.
Certain bookmakers stand out for frequently providing the best odds across diverse sports sectors. Our top choices for such bookies are listed below. However, keep in mind that while these bookmakers are often leaders in odds, no bookmaker offers the best price for every market every time. For this reason, it's wise to maintain accounts with multiple bookmakers to always access varied odds when placing bets.
Minimum deposit is required. Free Bets are allocated as Bet Credits and become accessible once qualifying bets are settled. Minimum odds, bet, and payment restrictions apply. Returns do not include the Bet Credits stake. Registration is necessary. Additional terms apply. Gamble responsibly at GambleAware.org #ad
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Virginbet
Bet £10, Receive £30 in Free Bets + Enjoy £10 Daily During Cheltenham
*For new members only. Place £10+ on the sportsbook (excluding virtuals) with 1.5 minimum odds, settled within 14 days. Accept Free Bets within 7 days, valid for 7 days on the sportsbook only. Exclusive Free Bets for Bet Builder only. Stake non-refundable. Terms & deposit restrictions apply **Max Free Bet £10 for new members who enroll between 04/03-17:30 on 14/03/2025. Bet £10 busily each day on horse racing at Cheltenham using singles, multi, & acca bets (as win, win part each/way, place & bet W/O bets only; min odds of EVS). Free Bet: claim within 7 days for horse racing. Stake non-refundable. Full T&C's apply. Bet Responsibly. Enjoy safe gambling at GambleAware.org 18+. #ad 18+ If you make your first wager as a Lucky 15 on Horse Racing, AK Bets increases your return on that first bet by 25% as a Free Bet up to £100. Applies to new customers who join AK BETS through our approved partner sites using promo code AKLUCKY100 T&Cs apply. For first bets on a4+ Fold accumulator on Football, AK Bets likewise boosts profits by 25% in Free Bets up to £100. Applies to new customers who join via our partners with promo code AKFOOTBALL100. Gamble Aware #ad
talkSPORT BET
Just for new customers. Within 7 days, place a qualifying wager of £10 at Evens (1/1) to gain 2 x £10 Free Bets (min odds 2/1) & 2 x £10 Free Accas (trebles & above with min odds per line 1/2). Expires 14/03/25 at 23:59. Valid not for e-sports & non UK/IE horse racing. 7-day expiry. Other conditions apply. Non-refundable stake. Age 18+. Fulfilled terms & conditions apply. Responsible gambling suggested at GambleAware.org #ad Strictly for new customers. 18+, consult BeGambleAware.org. The minimal deposit is £10. UK clients only. Place a bet of £10+ on football with odds of 1/1 (2.00) or higher to receive free bets. Free bets expire 7 days after registration. A £10 Casino bonus is credited the day after registration. Casino bonus needs to be wagered at least 35 times before withdrawal is permitted.
Many bookmakers offer Best Odds Guaranteed promotions especially popular in horse racing and greyhound markets. Although the availability of BOG has dwindled recently, top bookies still feature it, and it's a worthwhile promo to consider.
If placing a bet on horse or greyhound races, odds may fluctuate until the start. This means an initial price could be surpassed by more favorable odds later.
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