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On Monday, January 16th, it was reported that online bookmaker STS Bet will become the next betting platform to bow out of the UK market.
Starting Monday, STS Bet will stop accepting any new user sign-ups and deposits from UK-based players.
Since its 2019 launch, STS Bet has spent less than four years in the competitive UK betting landscape.
Known as Poland’s top betting company, STS Bet had initially set sights on long-term success in the UK. Their partnership with former Manchester United goalie Peter Schmeichel as a brand ambassador added a dose of credibility. Throughout its presence, they offered appealing betting promos for numerous sports events annually.
Despite their decision to leave UK operations behind, STS Bet has witnessed promising domestic growth.
In their recent annual financial statement, STS Bet reported a 4.2% revenue boost from the previous year, with a sum exceeding £868 million. Their fourth quarter marked a new record, influenced heavily by the 2022 World Cup taking place during the UK’s winter for the first time.
During the last quarter of 2022, STS Bet gained 200,000 fresh users and maintained roughly 500,000 active accounts throughout the World Cup period. However, most of their success last year was fueled by efforts in Poland, where they plan to continue focusing their energy.
The UK gambling sector is notorious for its fierce competition, often deemed overcrowded as numerous brands vie for customers, with many falling short of their goals. Smaller entities like STS Bet notoriously struggle to contend with industry giants like William Hill and Betfred. STS Bet’s withdrawal is neither the first nor the last of its kind. Bet365 Steps for STS Bet Account Holders
Any unsettled bets you might have will be resolved according to plan, so long as they conclude before the cut-off date, February 14th. Bets due to settle afterward will be voided, with your stake refunded. Unused free bets, spins, and other bonuses will be terminated if not redeemed by the deadline.
If you miss processing your withdrawal by February 14th, you can still do so by reaching out via email.
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