Rumors Fly About a William Hill and PokerStars Merger

We could be about to see the third recent big merger in the online betting industry. That’s according to BBC News Inside sources reveal that major players William Hill and Amaya are discussing a potential business alliance.

Amaya is a well-known Canadian entity owning PokerStars and Full Tilt Poker, while William Hill is a household betting brand. Lately, William Hill has faced a dip in earnings as it strives to keep up with fierce competition. leading online betting sites .

Merger Will Save William Hill Money

The buzz around town is that William Hill wants to branch out globally, aiming for a £100 million yearly savings post-merger, to be potentially reinvested into enhancing customer experience.

This year has already witnessed mergers of mammoth proportions with the joining of Ladbrokes and Coral in July and another notable one in February. Betfair and Paddy Power lead the way.

Could bigger enterprises soon monopolize the online betting scene, overshadowing smaller players? We're keen on observing this trend and committed to keeping you updated on any shifts.