William Hill Online Revenue Grows 26%

In a recent update, William Hill revealed a robust 26% rise in online earnings, spanning 17 weeks leading up to late October 2019. Though, this includes figures from their latest acquisition, Mr Green, and without it, the growth is a modest 1% from the previous year.

This bookmaker, a standout in our World Cup betting platform rankings, disclosed that their UK online sector attributed to about two-thirds of the total online gains. On a comparative basis, UK online revenue surged by 4% in this timeframe. Acquired in January for £242M, Mr Green became a part of William Hill PLC as they expanded their horizons beyond the UK. An exclusively online entity, Mr Green has historically thrived in Scandinavian markets. During this period, the business achieved an 8.1% gross margin, consistent with the year-to-date metrics.

Mr Green William Hill's retail division is adjusting to the UK's new £2 limit per bet on FOBT machines from April, leading to the shuttering of 700 locations nationwide. This change resulted in a 16% drop in the retail segment's earnings compared to the previous year. However, William Hill continues to operate around 1600 stores, noting a gradual recovery in gaming shop trends following customer adjustment to the new limit.

The William Hill online With Ulrik Bengtsson at the helm as CEO, the focus has shifted towards expanding in the US market. Yet, he noted, 'We've restructured our UK retail operations while our online presence in the UK benefits from several customer-centric enhancements, keeping our market share steady in recent quarters.'

To explore the full trading update, click here.

At WhichBookie, we consistently offer top-tier content and promotions. Please be mindful that some of the links on this page lead to compensation arrangements.

Fact To File's Potential at Cheltenham 2025: Overhyped or the Real Deal? http://www.williamhillplc.com/investors/results-centre/2019/